Step 01
Venue selection
We review the location, audience fit, visibility, dwell time, category, and whether a Brandboard can add value to the space.
Clear process.
Human judgement.
No black box.
Totemian connects advertisers, host venues, partners, and visitors through real-world Brandboards. This page explains how we choose venues, review creative, calculate revenue, and handle questions when something needs a closer look.
- Venue selection
- Creative review
- Revenue calculation
- Dispute handling
The network grows carefully.
A Brandboard is not only a screen. It is part of a venue, a campaign, and a customer experience. We review each layer before it goes live.
Step 02
Creative review
Creative is checked for quality, clarity, brand safety, accessibility, and fit with the host venue's rules.
Step 03
Revenue calculation
Host revenue is calculated from approved campaign activity, screen participation, and the agreed revenue-share model.
Step 04
Dispute handling
If a host, advertiser, or partner has a concern, we review the campaign records and respond with a clear explanation.
Every screen should
belong where it stands.
Totemian reviews host locations before adding them to the network. The goal is not simply to add more screens — it is to build useful media environments in places people already trust and visit.
Audience fit
Who visits the venue and whether the setting matches advertiser needs.
Visibility
Whether the Brandboard can be seen without disrupting the space.
Environment
Whether the venue is clean, active, and suitable for public-facing media.
Category role
How the location fits within cafés, clinics, restaurants, gyms, salons, grocery, or other approved categories.
Host alignment
Whether the venue understands content control, approvals, and the shared responsibility of the network.
Good creative
respects the room.
A campaign can be clear without being loud. We review creative so that Brandboards stay useful for advertisers and appropriate for host locations.
01
Venue fit
The message should make sense in the place where it appears.
02
Visual quality
Artwork should be readable, well-sized, and prepared for the screen format.
03
Content safety
Restricted, misleading, offensive, or unsuitable content is not approved.
04
Host restrictions
Hosts can block competitors, sensitive categories, or specific campaigns that do not belong in their space.
05
Accessibility
Text should be readable and the message should be clear within the expected content loop.
Creative review applies to every campaign, every rotation, every screen.
A Brandboard that respects its surroundings builds trust for advertisers, hosts, and the people in the room.
Revenue clarity
Revenue should be
understandable.
Host revenue and partner participation should be reported in plain language. The calculation depends on the agreement, campaign activity, and screen participation.
InputCampaign sold
+
InputVenue participation
+
InputPlay delivery
=
OutcomeRevenue share
01
Input
Campaign sold
Meaning
An approved advertiser campaign is scheduled through the Totemian network.
02
Input
Venue participation
Meaning
The host location is included in the approved campaign rotation.
03
Input
Play delivery
Meaning
The Brandboard delivers scheduled campaign plays during the agreed period.
04
Output
Revenue share
Meaning
The host receives their agreed share based on the applicable campaign and network terms.
05
Report
Clear report
Meaning
Totemian provides a summary of activity so the host can understand what ran and when.
No hidden math. No vague participation.
The section explains the revenue path step by step, so hosts understand how campaign activity becomes reported value.
When something needs review,
we look at the record.
Questions can happen. A campaign may need clarification, a host may question a placement, or a partner may need reporting detail. The process should be calm, documented, and clear.
Step 01
Receive the concern
The host, advertiser, or partner explains the issue through their Totemian contact or support channel.
Step 02
Review campaign records
We check creative approvals, scheduling records, delivery data, venue participation, and agreement terms.
Step 03
Respond clearly
Totemian provides a plain-language explanation of what happened and what evidence was reviewed.
Step 04
Correct if needed
If something was wrong, we correct the issue and document the change for the relevant parties.
Need clarity before joining the network?
Ask us how venue selection, creative review, reporting, or revenue share would apply to your specific situation.