From the Blog
Insights, tutorials, and stories from the Totemian team.
Why the Best Real Estate Leads Aren't on Zillow—They're at the Currency Exchange
Stop fighting for leads on Zillow. Discover why the smartest Real Estate Marketing Strategy in Vancouver starts at the Currency Exchange—where the capital actually flows. Read the data report.
December 15, 2025
Totemian Successfully Orchestrates the Canadian Businesses Expo + Media Day
Totemian hosted the landmark 25th Anniversary Expo + Media Day with Dan Magazine at Pinnacle Hotel at the Pier. Connecting Vancouver's elite business leaders.
December 15, 2025
The Smart Money Decision: Quality Over Quantity in Media Buying
Smart money buys fit, not frequency. Totemian BrandBoards turn cultural relevance, timing, and measurable placement into predictable growth.
December 1, 2025
The Community Advantage: Why Cultural Connection Drives Business
Speak their language, win their trust. Totemian BrandBoards turn fewer, culturally relevant impressions into higher conversions—building loyalty, not just visibility.
December 1, 2025
Timing is Everything: Why Location and Context Beat Volume
identical ads perform 10× better near Amir Bakery than at Tim Hortons. Totemian BrandBoards use precise location and timing to turn community attention into conversions.
December 1, 2025
The Numbers Don't Lie: A Real Comparison of Vancouver Media Options
Stop paying for impressions that don't convert. Totemian BrandBoards reach Vancouver’s Iranian community more efficiently—5× more leads and 38% lower spend than mass media.
December 1, 2025
The Black Box Problem: Why You Can't Measure What Matters Most
Traditional ads leave you guessing. Totemian’s BrandBoards turn visibility into measurable impact—ending the Black Box Problem.
December 1, 2025
CPM vs OTS: Impressions Don't Equal Impact
Impressions show potential, OTS shows impact. Relevance beats repetition — three right views outweigh seven wasted ones.
December 1, 2025
The Missing Number: Audience Relevance Score Changes Everything
CPM favors cheapest impressions, not the most valuable. Audience Relevance Score (ARS) weights impressions by fit, converting CPM into cost per qualified exposure to guide better media choices.
December 1, 2025
The CPM Trap for Local Businesses in Vancouver
Stop wasting ad spend on irrelevant audiences. Learn the truth about CPM and how Totemian’s digital brand boards help local businesses in Vancouver reach real customers.
October 9, 2025
What is Digital Signage and Why Will Your Business Need It in 2025?
Discover how digital signage boosts sales, engagement & brand recall in 2025. Learn why it's a must-have tool for future-ready businesses.
July 14, 2025